Who we are

There are numerous examples showing the astronomical impact technology can make for businesses. To date though, most companies have been laser focused on optimizing the experience and the value for their customers, missing some of the opportunities technology can bring to the Employee Experience (EX)

Studies have shown that having technology that works for you, rather than against you in your day-to-day work is a major driver of employee satisfaction. Happy employees are more effective, which leads to higher quality and more satisfied customers.

We enable you to serve your customers better through happy & efficient employees.

Our focus is on the many employees who provide value every day to their stakeholders but are held back by inefficient processes and/or systems that don’t keep pace with the technological possibilities of the day. Our mission is to drive value creation through internal functions by using technology to create the best possible Employee Experience. Our chosen platform is OutSystems which is tailored to produce logic and easy to use mobile applications. With our long experience with process optimization we put value creation and mobility to work – for your employees.

The Founding Partners

Lasse Wilén
Lasse Wilén

Engagement & Delivery Lead

Lasse Wilén Kristensen has worked as a Digital Advisory consultant since 1997. He started his journey at IBM where he spent 8 years advising customers all over the world within business and service automation. In 2004, Lasse was headhunted to Microsoft to help build service and process automation for The Northern European market. Together with a worldwide team of experts Lasse created a framework for how Microsoft could help customers realize their potential for digital transformation. After 8 years with Microsoft Lasse decided to start his own business, focussing on the digital challenges of service and process automation based on Microsoft technology. Two years later Lasse was one of the founding partners of BusinessNow, a company established to help customers automate product and services based on the ServiceNow platform. Lasse’s primary role was to engage with customers to understand their needs and requirements and from that foundation drive the digital transformation to the agreed business outcomes. Lasse's hard work with customer engagement was an important part of growing BusinessNow to an employee base of almost 100 people. In 2021 Lasse was one of the founding partners of Experience Design. Lasse is known for his patience, adaptability, and excellence in translating business needs and requirements to valuable digital solutions.

Lasse Koch
Lasse Koch

Engagement & Delivery Lead

Lasse Koch started his professional journey in the financial industry where his primary role was to establish financial transparency from automated reporting and dashboards. In 2010 Lasse was hired by Carlsberg as a Service Operation Analyst where he built a new capability for Service transparency and reporting. As Carlsberg decided to start their digital transformation of their products and services Lasse was appointed as the responsible person for Service Automation based on the ServiceNow platform. After almost 3 years in Carlsberg Lasse was headhunted to Damco (Maersk Logistics) to help them drive the transformation of their IT products and services on a new global setup. As the need for digital products and services increased for the Maersk Group Lasse was asked to create and drive at team of experts to realize Maersk’s potential for digital products and services. In 2020 Lasse was leading a team of +25 internal digital specialists responsible for the simplification and automation of products and services across business support functions HR, procurement, facilities and IT. After 8 years with the Maersk Group, Lasse was one of the founding partners of Experience Design. Lasse is known for his focus on business value and his leadership ability to drive a group of digital specialists to a valuable business outcome.

Peter Ravnholt
Peter Ravnholt

Engagement & Delivery Lead

Peter started his work in IT support & services in 2000. After completing his studies he had a few years working as an IT Management Consultant. In 2006 Peter specialized his capabilities in Digital Advisory as he joined a specialist company focused on training and consultancy in Service Management. In 2010 Peter contributed to a new version of an international framework for the management of Digital Transformation & IT Services. In 2010 Peter relocated to Sydney to join a specialized advisory firm helping international companies drive Digital Transformation. After three years in Australia Peter moved back to Denmark to start his own business with a focus on the digital challenges for service and process automation. The first customer was Maersk Logistics who required assistance in establishing a global model for how product and services could be automated. At the end of 2013 Peter was one of the founding partners of BusinessNow, holding the responsibility for customer engagements and digital solution implementations. As the request for digital advisory increased Peter was responsible for creating and driving a new Digital Advisory specialist practice to ensure a more holistic and business oriented advisory. As part of ensuring more business focus Peter was also responsible for BusinessNow's own strategic analysis and execution. In 2021 Peter was one of the founding partners of Experience Design. Peter is known for his modest approach, analytical skills and for turning analysed results into valuable business practices.

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