There are numerous examples showing the astronomical impact technology can make for businesses. To date though, most companies have been laser focused on optimizing the experience and the value for their customers, missing some of the opportunities technology can bring to the Employee Experience (EX).

Studies have shown that having technology that works for you, rather than against you in your day-to-day work is a major driver of employee satisfaction. Happy employees are more effective, which leads to higher quality and more satisfied customers. We enable you to serve your customers better through happy & efficient employees.

 Our focus is on the many employees who provide value every day to their stakeholders but are held back by inefficient processes and/or systems that don’t keep pace with the technological possibilities of the day.

Our mission is to drive value creation through better collaboration between the internal support functions by using value streams and technology to create the best possible Employee Experience.

 We have chosen the best and modern digital platforms which can be tailored to produce logic and easy to use mobile solutions. With our long experience with process optimization we put value creation and mobility to work – for your employees.



Lasse Wilén - Founding Partner
Lasse Wilén - Founding Partner

Engagement & Delivery Lead

Lasse Wilén is known for his patience, adaptability and excellence in translating business needs and requirements to valuable digital solutions.
Worked for 8 years advising customers within business and service automation at IBM and 8 years at Microsoft helping customers with their digital transformation and was one of the founding partners of BusinessNow.

Lasse Koch - Founding Partner
Lasse Koch - Founding Partner

Engagement & Delivery Lead

Lasse Koch is known for his focus on business value and his ability to drive a group og digital specialists to a valuable business outcome.
Worked for 3 years at Carlsberg with Service Automation and 8 years for Maersk, creating and driving a team of digital specialists, responsible for simplification and automation of products and services.

Peter Ravnholt - Founding Partner
Peter Ravnholt - Founding Partner

Engagement & Delivery Lead

Peter Ravnholt is known for his modest approach, analytical skills and for turning analyses results into valuable business outcomes. 
Peter has worked in management consulting and as a digital advisor in Sydney. He later became one of the founding partners of BusinessNow, with responsibility for customer engagements and Digital Advisory.

Carsten Groulef
Carsten Groulef

Business Development

Carsten Groulef has extensive experience taking digital solutions to the market. He is known for finding creative solutions to complex problems addressing the various aspects of delivering the needed business outcomes.
Carsten has worked for many platform vendors including, Oracle, Peregrine, Mercury and in 2011 started out the activities for ServiceNow in the Nordics.

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